- Strengthening & Smoothing: Formulated with Brazilian keratin protein, known to help strengthen and smooth hair.
- Hydrating & Nourishing: Infused with coconut oil for softness, avocado oil for moisture, and cocoa butter for a healthy shine.
- Sensory Experience: A rich blend of coconut, Brazil nut, and cocoa butter scents for a delightful lather that leaves your hair smelling irresistibly good.
- Gentle Formula: Paraben-free with sulfate-free surfactants, making it gentle enough to smooth hair cuticles and promote strong, long tresses.
- Glossy, Luxurious Finish: Hydrates and enhances hair’s natural shine, leaving it soft, smooth, and shiny.
- Smooth hair the way nature intended with OGX® Ever-Straightening + Brazilian Keratin Therapy Shampoo.
- No matter your hair type, this powerhouse hair-smoothing shampoo nourishes and hydrates strands, leaving them extra-glossy with a lustrous shine. Here’s what makes it special:
- For a complete hair care routine that gives your hair a brilliant, luxurious glow, pair with OGX® Ever-Straightening + Brazilian Keratin Therapy Conditioner.
Transform your hair with Brazilian Keratin Therapy Shampoo, designed to bring out your hair's natural smoothness and shine. Formulated with a nourishing blend of keratin protein, coconut oil, avocado oil, and cocoa butter, this shampoo works to strengthen and repair each strand, while deeply moisturizing and enhancing your hair's natural gloss. The result is healthier, softer, and more manageable hair with a radiant, glossy finish.

