- Hydrate and tone your hair with the L’Oréal Elvive Colour Protect Anti-Brassiness Purple Mask. This intensive treatment boasts an ultra-rich texture for deep nourishment, essential for rehydrating colour-treated hair, which can often become brittle and dry. The mask is infused with a high concentration of vivid purple pigments to provide strong brass correction, working to counteract unwanted yellow tones in lighter hair shades. Ideal for those with blonde and bleached hair, along with highlighted and balayage brunette hair, the mask provides effective colour neutralisation. Purple toners instantly refresh the appearance of your colour, helping to maintain a cool-toned finish between salon visits. With twice the conditioning agents of a classic conditioner, this deep conditioning mask will leave your hair feeling hydrated and protected, instantly revitalising your colour
