Surf excel is a detergent brand that has been serving Bangladesh for over 20 years. Our goal is to help mothers keep their laundry clean while giving children the freedom to explore and experience life to its fullest. We believe that dirt is good because it allows children to learn, grow, and develop into their full potential. As a household name, Surf excel has always been dedicated to providing families with reliable and efficient cleaning solutions. Our famous tagline, "Dirt is Good," perfectly captures our belief that children should be able to experience life without fear of getting dirty. We understand that child development comes from participation, experimentation, and discovery, and we want to empower children to do so. At Surf excel, we offer more than just a detergent. We offer mothers peace of mind, knowing that no matter how tough the stains, their children's clothes will come out clean and fresh. We understand that stains can be stubborn and frustrating, which is why we have created a range of products to cater to all types of laundry needs. From powders to liquids, Surf excel has it all. We take pride in being a trusted brand for over two decades, and we continue to innovate and evolve to meet the changing needs of our customers. With Surf excel, you can rest assured that your laundry is in good hands, allowing you to focus on the more important things in life.